Wonderbly
Redesigning the book publisher's web platform
Wonderbly
Redesigning the book publisher's web platform
Wonderbly
Redesigning the book publisher's web platform
Improving the experience for repeat customers.
Improving the experience for repeat customers.
Improving the experience for repeat customers.
Wonderbly is the world's largest personalised books publisher. Since their inception in 2012, their best-selling books have delighted over 8 million children and grown-ups all over the world. From learning about their own identity, to discovering the world around them and developing empathy, curiosity and confidence, their stories help prepare children for every chapter of their life ahead.
We started our partnership in early 2023, when Wonderbly was going through a re-brand with Brisbane-based agency LoveWork. Throughout that process, we were tasked with defining a long-term vision for improving the experience for repeat customers.
Wonderbly is the world's largest personalised books publisher. Since their inception in 2012, their best-selling books have delighted over 8 million children and grown-ups all over the world. From learning about their own identity, to discovering the world around them and developing empathy, curiosity and confidence, their stories help prepare children for every chapter of their life ahead.
We started our partnership in early 2023, when Wonderbly was going through a re-brand with Brisbane-based agency LoveWork. Throughout that process, we were tasked with defining a long-term vision for improving the experience for repeat customers.
It all started with the strategy.
It all started with the strategy.
It all started with the strategy.
In the early stages of the project, we partnered closely with Wonderbly's Product & Executive teams to brainstorm how the future could look like.
We started by understanding the current Wonderbly ecosystem, and the changes they're going through as a company, followed by numerous workshops to identify potential future routes and merging them into a long-lasting vision that can be validated further.
Once the vision was validated, we started breaking everything down into deliverable chunks, and ship them one by one.
In the early stages of the project, we partnered closely with Wonderbly's Product & Executive teams to brainstorm how the future could look like.
We started by understanding the current Wonderbly ecosystem, and the changes they're going through as a company, followed by numerous workshops to identify potential future routes and merging them into a long-lasting vision that can be validated further.
Once the vision was validated, we started breaking everything down into deliverable chunks, and ship them one by one.
Followed by building a solid vision.
Followed by building a solid vision.
Followed by building a solid vision.
Some of Wonderbly's biggest retention challenges came from the numerous user experience issues that customers were facing.
We started by fixing the basics through things such as redesigning the Sign-up & Log-in flow, quickly followed by bolder, more impactful features.
Some of Wonderbly's biggest retention challenges came from the numerous user experience issues that customers were facing.
We started by fixing the basics through things such as redesigning the Sign-up & Log-in flow, quickly followed by bolder, more impactful features.
We've done a lot. Here are some of the outcomes.
We've done a lot. Here are some of the outcomes.
We've done a lot. Here are some of the outcomes.
Over 60 customer interviews
Over 60 customer interviews
Helping us understand more about the target audience, and refine our concepts before launch.
Helping us understand more about the target audience, and refine our concepts before launch.
5 workshops
5 workshops
With the Product & Exec teams, looking to uncover potential routes and define the future of Wonderbly.
With the Product & Exec teams, looking to uncover potential routes and define the future of Wonderbly.
22 new features launched
22 new features launched
From table stake features such as Sign-up & Log-in, to radically new ways to browse and interact with the Wonderbly offering.
From table stake features such as Sign-up & Log-in, to radically new ways to browse and interact with the Wonderbly offering.
From design to code
From design to code
We've handled both design and front-end engineering, working hand in hand with Wonderbly's internal tech team.
We've handled both design and front-end engineering, working hand in hand with Wonderbly's internal tech team.
"Rubber Studio has brought a design-led thinking and collaborative approach to all of the problems we're tackling and doing it all-from customer research to leading workshops."
"Rubber Studio has brought a design-led thinking and collaborative approach to all of the problems we're tackling and doing it all-from customer research to leading workshops."
"Rubber Studio has brought a design-led thinking and collaborative approach to all of the problems we're tackling and doing it all-from customer research to leading workshops."
"Rubber Studio has brought a design-led thinking and collaborative approach to all of the problems we're tackling and doing it all-from customer research to leading workshops."
Tom Waterfall
VP of Product
Tom Waterfall
VP of Product
More exciting stuff, from the same talented team.
More exciting stuff, from the same talented team.
More exciting stuff, from the same talented team.
We teamed up with GetYourGuide on a variety of great initiatives with the ultimate goal of improving conversion for returning customers.
We teamed up with GetYourGuide on a variety of great initiatives with the ultimate goal of improving conversion for returning customers.
We've joined Burberry's in house team to co-design and launch the first version of the Burberry iOS App.
We've joined Burberry's in house team to co-design and launch the first version of the Burberry iOS App.
Let's push
things forward.
Let's push
things forward.
Let's push
things forward.
Let's push
things forward.
We'd love to work with you and your team. Let's schedule an introductory call so we can get to know each other a bit better.
We'd love to work with you and your team. Let's schedule an introductory call so we can get to know each other a bit better.
