GetYourGuide
Improving conversion for new customers
GetYourGuide
Improving conversion for new customers
GetYourGuide
Improving conversion for new customers
Increase 90 day retention for new customers
Increase 90 day retention for new customers
Increase 90 day retention for new customers
GetYourGuide is a Berlin-based online marketplace that's changing the way the world travels. Since 2009, they've been the go-to place for unique and unmissable things to do for millions of customers worldwide.
In 2022, they came to us with a big aspiration: revolutionise the way new customers experience GetYourGuide. We teamed up with them on enhancing the way new travellers explore the world, with the ultimate goal of improving 90 day retention.
GetYourGuide is a Berlin-based online marketplace that's changing the way the world travels. Since 2009, they've been the go-to place for unique and unmissable things to do for millions of customers worldwide.
In 2022, they came to us with a big aspiration: revolutionise the way new customers experience GetYourGuide. We teamed up with them on enhancing the way new travellers explore the world, with the ultimate goal of improving 90 day retention.
Great design, through great collaboration
Great design, through great collaboration
Great design, through great collaboration
In order to solve the retention problem, we needed to understand some of the main blockers that customers had not only with using GetYourGuide, but generally throughout their trips.
We ran numerous customer interviews and surveys, did extensive benchmarking on competitors and workshopped together ways in which we can address the most common issues.
In order to solve the retention problem, we needed to understand some of the main blockers that customers had not only with using GetYourGuide, but generally throughout their trips.
We ran numerous customer interviews and surveys, did extensive benchmarking on competitors and workshopped together ways in which we can address the most common issues.
Heavily rooted in research
Heavily rooted in research
During the discovery phase for a new trip, travellers were looking for tips and inspiration for things to do over the transactional aspect → This led us to design ways in which the goal is creating a list of future activities rather than booking them.
During the discovery phase for a new trip, travellers were looking for tips and inspiration for things to do over the transactional aspect → This led us to design ways in which the goal is creating a list of future activities rather than booking them.
Travellers are less interested in brand messaging when discovering things to do. Instead, they turn to blogs, social media, and YouTube → To match that behaviour, we brought GetYourGuide influencer partnerships front and centre.
Travellers are less interested in brand messaging when discovering things to do. Instead, they turn to blogs, social media, and YouTube → To match that behaviour, we brought GetYourGuide influencer partnerships front and centre.
Travellers seeking to visualize their next trip were looking for immersive and visually appealing experiences → We transformed the GetYourGuide experience by offering easily digestible, highly visual content.
Travellers seeking to visualize their next trip were looking for immersive and visually appealing experiences → We transformed the GetYourGuide experience by offering easily digestible, highly visual content.
Travellers invest significant time and effort in researching activities, often experiencing a rapid shift from excitement to frustration → To simplify the process, we provided curated lists of things to do once they share their destination with us.
Travellers invest significant time and effort in researching activities, often experiencing a rapid shift from excitement to frustration → To simplify the process, we provided curated lists of things to do once they share their destination with us.
Followed by multiple experiments
Followed by multiple experiments
Followed by multiple experiments
During our 9 month long collaboration, we have successfully launched and implemented more than 12 experiments aimed at addressing the challenge of retention.
Throughout this process, we've gathered valuable insights from each experiment, and turned those ideas into fully fledged features that would move the needle.
During our 9 month long collaboration, we have successfully launched and implemented more than 12 experiments aimed at addressing the challenge of retention.
Throughout this process, we've gathered valuable insights from each experiment, and turned those ideas into fully fledged features that would move the needle.
"Rubber Studio was crucial to our success in defining the strategy for one of our products and iterating in a fast paced manner."
"Rubber Studio was crucial to our success in defining the strategy for one of our products and iterating in a fast paced manner."
"Rubber Studio was crucial to our success in defining the strategy for one of our products and iterating in a fast paced manner."
"Rubber Studio was crucial to our success in defining the strategy for one of our products and iterating in a fast paced manner."
Cansu Tecimer
Senior UX Manager
Cansu Tecimer
Senior UX Manager
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Scooch is a modern pet healthcare platform. We helped them define and launch the next iteration of their Health profile, that helps customers improve their pet's health condition.
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Let's push
things forward.
Let's push
things forward.
Let's push
things forward.
Let's push
things forward.
We'd love to work with you and your team. Let's schedule an introductory call so we can get to know each other a bit better.
We'd love to work with you and your team. Let's schedule an introductory call so we can get to know each other a bit better.
