Dan Tase
+40 753 841 574
Hey, I'm Dan—Product Designer, building successful products & happy teams.
For the past 10 years I've been involved in all sorts of projects, both big and small. I've helped start-ups figure out what they should be building and transform their vision into a real product. I've also worked with large organisations to take their product further by solving hard problems that affect key metrics.

My experience as a leader taught me how to build successful teams: from defining a healthy hiring process, to managing internal resources, to supporting and growing happy design organisations.

I'm currently contracting with clients like Instrumentl (YCombinator '16), Get Your Guide, Burberry, Obby, and others. Previously I led design at Farfetch, Just Eat & some smaller start-ups.
Wishlist & Planner
Helping travelers easily plan their trips, by improving the wishlisting experience, adding availability data and contextual recommendations.
Creating a design system contribution model
Worked closely with the design and engineering team to create a contribution model & process for our design system, at a time when resources were spread thinly across the company.
Providing travellers with more clarity by designing and launching itineraries & highlights, looking to improve conversion across all activity types.
And more
Worked on Design Ops, improving our tooling, processes and collaboration.
Actively contributed to the creation and maintenance of our design system.
Ran strategy workshops, ideation sessions and research on key features.
Launched new learning initiatives, looking to upgrade the team knowledge.
Order History
Decreased the number of customer care calls & improved the post-order experience by providing a clear status & surfacing information at the right time.
Establishing a UX documentation process
In 2017, as the design team was growing, I established and implemented a UX documentation process, used in various forms by over 40 designers and researchers.
Improving delivery
I worked on a suite of tools, helping Farfetch provide better delivery services to their customers. Amongst other things, we implemented same-day delivery and 90 minutes delivery.
Other achievements
Helped the team transition from a UI/UX structure to a Product Design discipline
Redesigned the iOS and Android search & discovery experience
Ran strategy for new business opportunities: PWAs, Personalisation, etc
Built a close partnership with Apple during iOS 10
Help me choose
Improving conversion for new customers by helping them choose what to order, while moving towards a more personalised experience.
Helped grow the team from 5 to over 20 designers
During JustEat's international expansion, I helped grow our London & Bristol design offices, while establishing new processes to support our growth.
Native checkout
Improving conversion by providing a seamless, one click checkout for returning customers, moving from a 3-page webview process to 1 native page.
And more:
Integrated research as a core part of our UX process
Launched a transparent way to track your orders, using machine learning
Kicked off long term vision projects: Facebook Bots, 3rd party integration, etc
Established the basics of our design system by building a consistent library
Other clients
I've also had the pleasure to work with numerous other clients, from helping a start-up like Obby grow, to working with Microsoft on their EMEA accounts.
Transitioning to remote work @ Fitbit - July 2020
Empathy in the design process @ UXLab - May 2018
Cross-discipline collaboration @ Bookatable - Dec 2017
The end-to-end design process @ AIESEC - July 2014
Kickoff Workshop @ Visual Playground - May 2013
Dan Tase
+40 753 841 574